Creative brief · App Store and Google Play screenshots · September 2026
WanderPins store screens: bring us new concepts
We have the story, the copy and the screens. We want fresh visual treatments of the same eight panels. Four directions exist already (shown below) and none is final. Surprise us, within the rules.
01The product in four sentences
WanderPins is a private map of travel spots you share only with people you follow and who you approve. You snap a photo, the app pins it with the location and date, you add the note. Friends see your pins on their map and in their feed, save them to lists, check in when they go, and pass lists on with a link. The line is friends, not robots: recommendations from people you trust, never reviews from strangers.
Camping and vanlife lead the imagery (that is where the community starts) but the words are about travel and friends. The copy and design never say "camping app".
Positioning lines already approved: Wander far. Share close. · Friends, not robots. · Five friends. Not five million.
02The ask
Design one or more new treatments for the eight-panel phone set below: a visual system (ground, type, colour, how the phone sits, how the "amplified" piece of UI is lifted out of the screen) applied to every panel. Keep the copy and the screens as given unless you have a strong reason, and say why if you change them.
Deliver
- All eight phone panels at 1320 × 2868 (iPhone 6.9") as PNG or a layered file. Android phone, iPad and tablets come later once a direction is picked (sizes in §06).
- One paragraph on the idea, and the type and colour choices with names and hex values, so we can rebuild it in our renderer.
- If you can only do mockups, that is fine. Show at least panels 1, 3 and 6: the hero, the camera, the chat.
What we like and what we are wary of
- Panel 1 is the thumbnail in the store grid. It has to work at 200 px wide with the headline readable.
- Lifting one element off the screen (a card, a magnifier, a chat bubble) is what makes a panel readable at store size. Keep that idea in some form.
- Dark grounds have looked premium but sink the dark map screens at thumbnail size. Light grounds pop in the grid. We have one of each already; we want to see other answers.
- Avoid the generic store-shot look: gradient blob, phone floating in the middle, headline in Inter. Avoid stock photography; everything in frame is a real screen.
03The rules
- Only shipped features. Every screen below is real, captured from the app on a test account. Do not invent UI.
- No privacy claims. Never "can't see", "encrypted", "end-to-end". Private and "only with friends" are fine.
- Positive framing. The one negative allowed is "Insider tips, not bot reviews", which stays.
- Concrete over abstract. "Snap a photo. Details auto-added." beats "Pin it anywhere."
- No em dashes in any copy.
- Never "camping app". Travel and friends in the words, camping in the pictures.
- Store copy limits do not apply to screenshots, but keep headlines to two short lines and sublines to one sentence.
04The eight panels
Headline (accent phrase in colour), subline, and the screen with the element to lift. These are the current copy and captures; the screens are in §05 at a size you can work from.
| # | Headline | Subline | Screen and callout |
|---|---|---|---|
| 01 | Wander far. Share close. | A private map of your favorite spots, shared only with friends. | Map zoomed out to the whole West Coast and Baja, three friends' avatar pins (Oregon, Utah, Cabo). Callout: a round magnifier on the tip of Baja showing the Baja list pill. |
| 02 | Tap a pin. Get the story. | A friend's photo, their note, and how to get there. | Satellite map with a friend's pin selected; the pin card (photo, name, who pinned it, visit date, rating) lifted off the screen. |
| 03 | Snap a photo. Details auto-added. | Location, address and date come from the photo. You add the note. | The camera viewfinder. Callout: the form rows the app filled in from the photo (First visit date, road, town, region). |
| 04 | Insider tips, not bot reviews. | Recommendations from the people you trust. | A pin detail with a real note: “Palapas right on the sand, sunrise over the bay. Flat, quiet, 200 pesos a night. Fill water in Mulege first.” Title row and note lifted. |
| 05 | Their trips, your feed. | New pins, check-ins and comments from the people you follow. | The Activity feed, Friends filter. Callout: a friend's check-in card with its one-line note. |
| 06 | Your top spots, straight to the chat. | Share a list with a link. They see the pins on a map. | The Baja list over its map. Callout: a generic chat thread, an incoming “Send me your Baja spots?” and the shared link's preview (cover photo, list name, “7 places on WanderPins, shared by @jeffbzy”, app.wanderpins.com). |
| 07 | Just your friends. | Followers you approve. Your map, your people. | The profile on its Lists tab. Callout: the Pins / Following / Followers counts. |
| 08 | Wander on. | Your map starts here. | The Mt Hood map with friends' pins. Callout: a magnifier on the cluster. |
Tablets and Android. iPad carries panels 1, 2, 4, 6, 7, 8. Android tablets carry 1, 2, 4. Android phone reuses the iPhone captures on a frameless 1080 × 2160 panel (Play rejects anything taller than 2:1).
05The screens
Real captures, iPhone 6.9" (1320 × 2868), status bar set to 9:41. Names, faces and handles in frame are real friends of the founder on the test account; do not swap them for stock people.
Full-resolution PNGs of every capture and the current renders are available on request.
06Store sizes
| Slot | Pixels | Panels | Notes |
|---|---|---|---|
| iPhone 6.9" | 1320 × 2868 | 1 to 8 | The set that matters most. Apple accepts it scaled for 6.5". |
| iPad 13" | 2064 × 2752 | 1, 2, 4, 6, 7, 8 | Required only because the build declares tablet support. |
| Android phone | 1080 × 2160 | 1 to 8 | Frameless screen, iOS status bar cropped off. Max 2:1. |
| Android 10" tablet | 1080 × 1920 | 1, 2, 4 | Sources are 1600 × 2560 emulator captures. |
| Android 7" tablet | 1055 × 1408 | 1, 2, 4 | Same sources. |
07What exists: four treatments on the same eight panels
All four share one layout: headline, subline, a phone running off the bottom of the panel, one lifted element. What differs is the system around it. Use these as the baseline to beat, not as a template.
Night Camp
Spruce ink ground with faint topographic contours, an amber route line running behind the phones from panel to panel, amber glow behind the device. Bricolage Grotesque 800 headline, bone with one amber phrase; Instrument Sans subline. Premium, but dark map screens sink into it at thumbnail size.
Day Camp
The same system in daylight: mist ground, the same contours, spruce ink type, ochre accent. The founder's requested light sibling of Night Camp.
Quad
A survey quad: map-paper ground, warm contours, a dashed route, a mono eyebrow that numbers the panel and names the place (01 / 08 · The West). Bitter slab headline with a blaze-orange phrase. Reads like a field guide.
Parks
A national-parks poster: one flat colour per panel cycling sky, ochre, sage and terracotta, a pale sun disc behind the phone, Big Shoulders condensed caps in two-tone ink, hard offset shadows. Loudest in the grid; reviewers ranked it first for thumbnail pop.
Three Night Camp panels at working size
Left to right: the hero with the magnifier on Baja; the camera with the auto-filled rows lifted; the list with the chat card. The chat is deliberately generic (grey bubbles, no iMessage or WhatsApp chrome) and shows what the shared link really unfurls to.
Tablet and iPad versions of Night Camp
Top row iPad 13", then Android 10" and 7". Same system, fewer panels.
08Brand ingredients you can use
- Logo
- WanderPins wordmark with a pin mark, white on dark or ink on light. Panel 1 carries it top left.
- App colours
- The app UI is white with a teal-blue primary (buttons, active tab). The screens bring that; the panel system around them is yours.
- Faces used so far
- Bricolage Grotesque, Instrument Sans, Bitter, IBM Plex Mono, Big Shoulders, Barlow. All Google Fonts. Not a constraint.
- Colours used so far
- spruce ink #0f1a18 · bone #f4efe4 · amber #f5b94a · mist #eceff0 · ochre #c47c16 · paper #f4efe4 · blaze #de5826 · parks sky #4e86b6 · parks ochre #bc863a · parks sage #709262 · parks terracotta #c8684e
- Voice
- Short, warm, specific. Second person. Friends and places, not features and settings.
09Open questions we would love a view on
- Does the hero want the magnifier on Baja, or a different device: a friend's avatar pin, the list pill, the whole peninsula?
- Panel 3: is the camera viewfinder the right screen for "Snap a photo", or should the photo itself be the panel with the rows over it?
- Is a phone frame needed on iOS at all, or does a frameless screen (as on Android) give the copy more room?
- Light or dark for the store grid, given the app's screens are mostly light UI over dark satellite maps.